Innovation & Product Development

Identify promising new product or service ideas and gauge consumer opinion with our research and product development solutions.

Truly innovative market research transcends product categories to discover the possibilities that lie ahead. Regardless of your industry, finding, developing, or improving product or service ideas requires a keen understanding of consumer trends  and desires to develop relevant and marketable solutions within your product category.

Forward-looking research to drive innovation and improve product development.

Using a combination of quantitative and qualitative market research methodologies, 360 Market Reach helps you sift through service and product ideas to identify and develop your next business success.

Because there's little margin for error in product development, product research is essential to get all the details right. We are experts in all methods of innovation market research, consumer product research, product evolution research, and new product testing including Ideation, concept exploration and testing, In-Home-Use Tests, CLTs, and more.

Leverage our expertise and insights to develop the innovative products consumers desire.

To learn more about how we can help you discover which new product or service will be the "next big thing," read about our work for leading CPG and other retail companies including Folgers and Blue Buffalo, and others.

If you’re ready to leverage market research during your innovation cycle or begin product research, contact one of our marketing research consultants today to discuss how we can help.

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