Innovation & Product Development

Identify promising new product or service ideas and gauge consumer opinion with our research and product development solutions.

True innovation in market research transcends product category to see the possibilities that lie ahead. Regardless of industry, to find and develop new product or service ideas or improve existing products, you need to understand what your customers are thinking, and develop ideas that are relevant and marketable.

Forward-looking research to drive innovation and product development.

Using a combination of quantitative and qualitative market research methodologies, 360 Market Reach facilitates concept development, helping you sift through ideas to identify and develop your next success. Because there's little margin for error in product development, and research is essential to make sure you get all the details right.

We are experts in all methods of innovation market research, consumer product research, product evolution research and new product testing including Ideation, concept exploration and testing, In-Home-Use Tests, CLTs and more.

To learn more about how we can help you find the "next big thing," read case studies on our work for leading CPG and other companies including Folgers and Blue Buffalo, and many more. Or contact us today to discuss your needs with one of our marketing research consultants.

Scroll to Top